In many countries traditional media content is still heavily regulated and operators and broadcasters are facing a challenge of how to compete with the emergence of new media.
The term ‘new media’ refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback and creative participation by the end-user. This in turn causes real-time generation of new, unregulated and largely unfiltered content.
The frequency space available for traditional broadcasting is diminishing and is making room for broadband mobile access networks which further introduces new market uncertainties; Vafer can help its clients navigate these by providing support in connection with:
- content regulation in the modern media landscape, including online media content;
- interactive media;
- general issues of new media, including social networks (privacy and other issues);
- communications regulation in a globalised environment;
- convergence of communications and of communications regulation; and
- advertising and sponsorship.